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The web page had the following in the homepage, "Can You Answer Yes To One or More Of The Following Questions? Are you going through a crisis? Do have a feeling of loneliness and need encouragement? Has the constant bombardment of criticism worn you down to the point you feel you have no value? Are you struggling with negative tapes replaying in your head? Has your teenage years resulted in low self-esteem? Is it now time for you to reprogram your mind and replace the negative thoughts and beliefs about yourself?." The meta header had affirmations mp3 as the first search term. This keyword is followed by christian affirmations, daily affirmations, and bible affirmations which isn't as urgent as affirmations mp3. The other words they uses is positive affirmations. personalized scriptures is included and could not be seen by search parsers.